© 2026 The Love Policy™ Lori Friedman. All rights reserved.
Let’s Lead the Conversations That Define Your Legacy
Welcome, I'm Lori.
I Sell LOVE
Whether you’re an individual, family, or professional, I help you have one of life’s hardest conversations. Whatever brought you here, I’m glad you came.
AS SEEN
THE TRUTH
The Truth is people are unprepared because they’ve never had the conversation about what happens when they die.
Silence
leaves people guessing.
Avoidance
creates confusion.
Love without clarity
is not enough.
What I Do
Three ways I help you lead the conversation.
Workshop
Guided group experiences built around The L.O.V.E.™ Blueprint. Designed for individuals, women, professionals, and faith communities ready to move from avoidance to clarity, together.
Legacy Roundtables
Facilitated conversations for teams, organizations, and groups. A structured space to move from silence to shared understanding, with the people you lead or stand beside.
Private Sessions
One-on-one facilitation and speaking with Lori. For individuals, families, and stages where the conversation needs to be personal, prepared, and led with care.
The Blueprint
The L.O.V.E.™ Blueprint
Where legacy begins and peace of mind lives. A guided system to move from avoidance to alignment.
L
Lead the Conversation
Legacy starts when someone goes first.
This step helps individuals initiate the conversations most families avoid. You don’t need to have all the answers, you just need to open the door.
O
Organize the Details
Clarity removes confusion before it becomes conflict.
This step brings clarity to the people, information, and decisions that matter most. What you don’t organize, others are forced to figure out.
V
Voice the Truth
The most important parts of a legacy must be said.
This step helps individuals express the values, wishes, and words that often go unsaid. This is where healing happens.
E
Establish the Plan
What you clarify must be protected and carried forth.
This step ensures what has been shared is supported and sustained. Love becomes something that lasts.
Who I Do It For
The different people that I serve.
Individuals
A clear starting point for people who want to take responsibility for their voice, their wishes, and their legacy.
Women
Clarity. Control. Peace of mind for the people you love.
Professionals
A Blueprint to guide your clients and your own life with integrity.
Faith & Community
A structured way to lead conversations that matter most, rooted in reflection and care.
FEATURES ARTICLE
Selling Love In A Death-Avoidant World: What Conscious Businesses Can Learn From The Love Policy
Most purpose driven companies say they “sell values.” Lori Friedman says she sells love: specifically, love that shows up when it’s hardest and matters most. Her venture, The Love Policy, helps families initiate the conversations and practical steps that make loss survivable. It’s a striking paradox: a brand built on love that centers on death.
Your turn.
Legacy starts with a conversation.
Start yours today. Book time with Lori or learn how to bring the L.O.V.E.™ Blueprint to your family, team, or community.
Helping individuals, families, and professionals turn love into clarity, conversation, and continuity.